What is the onboarding fee and what does it cover? +
The one-time $3,999 onboarding fee covers your complete setup: CRM connection (Salesforce, HubSpot, or Apollo), ad platform integrations (LinkedIn, Google, Meta), ICP and signal calibration, audience configuration, and a dedicated onboarding session with the Signal team. Most clients are live and seeing their first in-market account reports within 48 hours of onboarding.
How does the 6-month results guarantee work? +
If Signal doesn't deliver measurable results in your first 6 months - in-market account identification, improved pipeline visibility, or GTM motion improvement - we refund your $3,999 onboarding fee in full. There's no complicated claims process. We're confident the platform works, and we want you to be too before you commit.
What's the difference between Monthly, Quarterly and Annual billing? +
Monthly billing is full price, charged each month with no commitment. Quarterly billing saves 10% and is charged every 3 months (Growth: $2,697/quarter · Scale: $5,400/quarter). Annual billing saves 18% and is charged once per year upfront (Growth: $9,828/year · Scale: $19,680/year). You can switch billing periods at any time.
How quickly does Signal connect to my CRM and ad accounts? +
Most teams are fully connected within an hour. Signal uses native OAuth to connect to Salesforce, HubSpot, Apollo, LinkedIn, Google Ads, and Meta - no custom code, no developer required. Your first in-market account list is typically ready within 24 hours of completing onboarding.
What's the difference between Growth and Scale? +
Growth covers the core Signal use case: buyer intent monitoring, CRM sync to one platform, and LinkedIn + Google Ads audiences for up to 5 seats. Scale unlocks all CRM integrations including Apollo, adds Meta Ads, enables lookalike audiences, multi-territory management, full attribution dashboard, API access, a dedicated Customer Success Manager, and weekly strategy calls. Most growing revenue teams move to Scale once they're ready to run coordinated outreach and ads across the full GTM stack.
Can I cancel my plan anytime? +
Yes - monthly and quarterly plans can be cancelled anytime with no penalty. Annual plans are non-refundable but can be cancelled at the end of the annual term. Enterprise agreements include custom terms agreed upfront. The onboarding fee refund guarantee applies only within the first 6 months of your subscription.